Art Licensing: enhancing your product, event and brand, with original artwork
Who can forget those images Norman Rockwell created for Coca-Cola of the modern day Santa Claus? Rockwell’s work for Coke not only helped to brand Coke as the ‘Christmas drink’, the very idea of how Santa Claus should look, was informed by Rockwell’s’ paintings. Whether it be the use of an existing image on a luxury brand, or a custom created original artwork which is then used in advertising and branding of a product, there are many benefits in using art licensing to enhance your brand. Over the years I have licensed images of my original paintings to a variety of Corporate Brands and Businesses looking to create something memorable for their clients, unique products and services. Here are my thoughts about the benefits of art licensing for Corporate businesses.
Collaborate with Brandy Saturley: outlining the process
STEP 1: contact the artist by email and outline the following;
- company, brand name, product, your role within the company
- outline the audience for the product
- select artworks from the artist catalogue that appeal to you
- outline how many reproductions of the image will be made – for example 100 copies of a magazine cover
- basically reach out and tell us why you think your brand would work well with the artworks of Brandy Saturley
STEP 2: artist will read and respond to your email with ideas, options, suggestions and rough quote on cost for image license
STEP 3: together we will decide on the best imagery for your product, either from the existing artist catalogue or a custom creation for your product, brand or business
STEP 4: artist and client will discuss payment terms, typically payment up front before transfer of high resolution imagery, for custom artwork, typically a deposit to begin work and balance due upon delivery of final artwork.
*please note: Brandy Saturley is NOT a graphic designer, Saturley paints original fine artworks that are then photographed, producing high resolution files for client to license and use in promoting their product, event or brand.
Do You Have a Brand or Product That Could Benefit From Art Licensing?
The Art of Brandy Saturley is actively seeking relationships with the following types of brands/ luxury goods for licensing of Saturley’s original imagery;
- Fine Liquor
- Luxury Brands
- Limited Edition Collectors Prints
- Artwork for Novels, Book Covers, Publishing industry
- Film/TV Industry – poster/DVD imagery
- Magazine Cover Art
- NHL / MLB
- Canadian Designers
- Fine Foods
- Entertainment Brands
- Recording industry – album cover art
- Designer Clothing & Goods
- Canadian Brands
Drop us an email with your idea, product, brand and we would be happy to discuss creative ways to bring attention to your business through the use of beautiful and original artwork.
BRANDY SATURLEY X YOUR PRODUCT
Examples of products featuring imagery by Canadian pop realism painter, Brandy Saturley.